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LIFE IS GOOD!

LIFE IS GOOD!

Tuesday, August 17, 2010

Why Quick, Cheap Food Is Actually More Expensive

I was in a grocery store yesterday. While I was squeezing avocados to pick just the right ones for my family's dinner salad, I overheard a conversation from a couple that had also picked up an avocado.

"Oh, these avocados look good, let's get some."

Then looking up at the price, they said, "Two for five dollars!" Dejected, they put the live avocado back and walked away from the vegetable aisle toward the aisles full of dead, boxed, canned, packaged goods where they can buy thousands of calories of poor-quality, nutrient-poor, factory-made, processed foods filled with sugar, fat, and salt for the same five dollars. This is the scenario millions of Americans struggling to feed their families face every day.

The odd paradox is that food insecurity--not knowing where the next meal is coming from or not having enough money to adequately feed your family--leads to obesity, diabetes and chronic disease. Examining this paradox may help us advocate for policies that make producing fresh fruits, vegetables, and whole other foods cheaper, while rethinking the almost $300 billion in government subsides that support the production of cheap, processed food derived from corn and soy.

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