http://robbwolf.com/?p=976#comments
"I’d soon get an earful of what Dave Castro thought about Nicki’s recommendation to co-brand oneself. Initially, I could not make sense of Dave’s animosity until I thought things through: If you have two names you not only distinguish yourself from your neighbors who may or may not have good business practices, you liberate yourself from the control of HQ. You have little recourse if you are dissatisfied with the parent organization when your only name is “CrossFit Anytown” and your only url is www.crossfitanytown.com." Robb Wolf
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